One of the most common topics that the team at Green Circle gets asked about is greenwashing. What is it and how can it be avoided when communicating about your sustainability journey. Watch our new 60 second video to learn the basics and get in touch to learn how we can help you.
Greenwashing happens when companies make environmental claims that sound better than the reality — marketing spin over meaningful action. It’s misleading, it damages trust, and regulators are taking notice.
Regulators have tightened rules on green claims, and the EU Green Claims Directive demands hard evidence for environmental statements. To avoid greenwashing:
1️⃣ Be Specific – Use facts, not buzzwords.
2️⃣ Be Transparent – Celebrate progress but admit where more work is needed.
3️⃣ Be Accountable – Align statements with recognised standards or third-party verification. This episode shows how credible communication builds trust and reputation.
Green Circle Solutions helps businesses communicate sustainability stories with honesty, evidence and confidence. Get in touch to learn how we can help you tell your story, clearly and authentically.